Opportunity and bid intake
Capture the customer, products, requested volume, timing, response deadline, and commercial context at the source.
The Stella platform
Stella is a commercial operations application for pharmaceutical generics teams. It connects the work from customer opportunity and price evaluation through approval, award, commitment, planning, and actual performance.
In one sentence
One governed commercial record from request to realized customer performance.
Stella keeps the decision, its evidence, the resulting commitment, and the downstream result connected.A connected commercial lifecycle
Each workspace supports a different decision, while the same customer, product, opportunity, and award context moves through the lifecycle.
Pricing and economics
Evaluate gross-to-net, dead net, margin, terms, thresholds, and decision evidence before a price is approved.
Review and approval
Coordinate role-aware reviews while preserving the version, assumptions, comments, and conditions behind the decision.
Awards and commitments
Turn awarded business into an activated customer commitment with products, volume, timing, and ownership intact.
Planning and actuals
Connect Budget, latest estimate, commitments, and actual performance at customer and product level.
Governance and traceability
Keep a complete commercial record with role-aware access, source-linked evidence, version history, and accountable actions.
Designed for the decision between CRM and ERP.
A CRM can track the customer relationship. An ERP can record the transaction. Stella governs the cross-functional commercial decision that turns an opportunity into an approved commitment and then connects it to performance.
- Preserve what was requested and why
- Evaluate economics with source-linked evidence
- Record who approved which version
- Compare the award with forecasts and actuals
See Stella against your commercial workflow.
Choose one pricing, approval, planning, or customer-performance process and we will tailor the walkthrough around it.