The problem

From commercial opportunity to measurable customer performance.
Stella is a commercial operations application for pharmaceutical generics teams, connecting customer opportunities, pricing, approvals, awarded business, and actual purchases in one auditable workflow.
Why Stella
One commercial record across the complete lifecycle.
One connected lifecycle
The customer, product, requested volume, timing, and proposed economics enter one commercial record.
One commercial record
See what was requested, approved, awarded, and actually purchased.
Customer, products, requested volume, timing, and expected value are captured at the source.
Operational impact
A faster response changes what the team can win.
Stella keeps pricing, approvals, and supply commitments together while opportunities are live.

Commercial team
Measured in live commercial work.
Faster pricing and approvals protected the response window.
Observed outcome
increase in on-time bid responses
Faster pricing and coordinated approvals helped more bids reach the deadline.
Data points
6 core inputsPricing evidence without rebuilding it from spreadsheets.
Leadership
Decisions, defended.Where Stella creates value
Commercial visibility across pricing, commitments, and performance.
Evaluate the full economic impact before approval.
Review the gross-to-net waterfall, dead net, margin, budget thresholds, agreement terms, and most-favored-nation exposure before approving a price.- Dead net
- Margin guardrails
- Most-favored-nation evidence
Pricing & Economics
Plan and manage net prices, costs, margin drivers, and customer agreements in one governed workspace.
Do not approve this price
A governed threshold or contractual MFN check requires review.
Compliance
Approved indirect claim volume vs activated award run rate.
Below activated award run rate
Approved indirect claimsMatches activated award run rate
Approved indirect claimsAbove activated award run rate
Approved indirect claimsClaims without an activated award
Approved indirect claimsApproved claim-volume ratio
Approved indirect claimsKnow whether customers are buying what they committed to.
Connect approved commitments with direct shipments and approved indirect claims. See which customers are on track, under, over, or buying unexpectedly so account teams can decide whether contracted pricing still makes sense.- Activated commitments
- Direct and indirect volume
- Pricing follow-up
Trace the approved plan from budget to actual performance.
Connect the annual budget, latest estimate, and actual performance so every variance retains its customer, product, and commercial context.- Annual budget
- Latest estimate
- Variance to actual
Pricing & Economics
Plan and manage net prices, costs, margin drivers, and customer agreements in one governed workspace.
Latest Estimate (LE) · The newest best guess for where the full year will finish.
Enterprise governance
Governance is embedded in every commercial decision.
Role-aware access
Each team sees the work it owns.
Responsive by design